{"id":18556,"date":"2018-07-22T15:28:14","date_gmt":"2018-07-22T13:28:14","guid":{"rendered":"https:\/\/www.lovo.pl\/analityka-polaczen\/"},"modified":"2018-09-19T13:29:15","modified_gmt":"2018-09-19T11:29:15","slug":"call-analytics","status":"publish","type":"page","link":"https:\/\/www.lovo.pl\/en\/for-business\/software\/call-analytics\/","title":{"rendered":"Analytical ICT system"},"content":{"rendered":"

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[vc_custom_heading source=”post_title” font_container=”tag:h1|font_size:80px|text_align:center|color:%23ffffff|line_height:1″ use_theme_fonts=”yes” css=”.vc_custom_1531175907146{margin-bottom: 20px !important;}” el_class=”titlebar-title”]
ePASO<\/div><\/div>[\/vc_column][\/vc_row][vc_row top_padding=”60″][vc_column width=”1\/1″]
How and where to promote to get a valuable customer? The use of ICT solutions in the analysis of the effectiveness of advertisements, announcements and media is a precursory activity. Thanks to a specialized application, planning and managing virtual numbering and building a network of virtual numbers becomes easy. Automating the planning of thousands of virtual numbers means that the analytics of the media, messages and employees can be implemented day by day.<\/div>[vc_column_text]Advertisers issuing advertisements and buying ads on the Internet and various other sources, have no possibility of verifying their effectiveness. This is because the possibilities available on the internet market to examine the effectiveness of advertisements do not give 100% reflection of the actual contact effectiveness of a given source. Clicks and pageviews are important data but inform only about popularity, not the number of CTA (call to action) reactions in the form of, for example, making a phone call to a phone number assigned to an advertisement. Thanks to ePASO, analytical reality is changing.[\/vc_column_text][vc_tta_accordion style=”flat” active_section=”0″ collapsible_all=”true”][vc_tta_section title=”What is the analytical ePASO ICT system?” tab_id=”1534932170087-65b28617-98582601-ea24″][vc_column_text]ePASO (Electronic Platform for Analyses of Advertisement Services) is a modern ICT system that analyses the number of telephone calls and shows where a potential customer is calling from.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][vc_column_text css_animation=”none”]<\/p>\n

How does ePASO work?<\/u><\/strong><\/u><\/h2>\n

ePASO is the first ICT system in the world that analyses the number of telephone calls and shows where a potential customer is calling from. For the first time, telephone calls are used to measure the effectiveness and efficiency of advertisements in the mass and general dimensions.<\/p>\n

Each advertisement has its own unique phone number, which forwards the connection from the interested Customer to the target number, whether it is mobile or landline, and you can check in the service panel which ad has had the most calls. Thanks to this, the company knows which advertising site or which advertisement was effective and brought the most telephone calls, i.e. potential customers. At the same time, this knowledge will help to optimize the company’s advertising expenses by eliminating ineffective marketing channels.<\/p>\n

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Marketing messages are placed in various sources:<\/p>\n